Lazada is a South Asian e-commerce company owned by Alibaba and founded by Rocket Internet in 2012. Lazada is popular in countries like Malaysia, Singapore, Vietnam, Thailand and Indonesia among other South Asian countries.  Lazada was established to test the “Amazon” model of online selling in South Asia. It started with selling inventory to its customers via its own warehouses and  eventually moved to a marketplace model that allowed third-party retailers to sell their products on Lazada’s website as well.





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